Digital Marketing

What does digital marketing cover?

Customer research, content strategy, search, social channels, campaign planning and measurement.

A specialisation gives a broader qualification a particular focus. Begin with the underlying degree level and then check how many credits, assignments and practical hours are actually devoted to this area. Similar labels can hide very different academic experiences.

How to judge the learning experience

Check that strategy and measurement are taught alongside platform tools, which can change quickly.

• Compare core modules and elective choices across the full programme.
• Check the academic prerequisites and any preparatory or bridge modules.
• Ask how practical work is supervised and assessed.
• Confirm which software, labs, learning materials or certifications require extra payment.

A project that demonstrates learning

Design a campaign with a defined audience, budget, measurement plan and evidence-based improvements.

Ask for a sample project brief and assessment rubric. Look for evidence that you will explain your decisions, respond to feedback and improve the result, rather than only submit a final file.

Explore listed programmes

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Choose the degree as well as the specialisation

An undergraduate business programme, a postgraduate management degree and a computing qualification can approach the same topic in different ways. Compare the underlying degree, your academic eligibility and the type of work you want to do. The programme title does not guarantee a particular job, salary or professional recognition.